https://npprteam.shop/en/articles/google/what-is-media-buying-in-google-ads/ Google Ads media buying explained: it’s the intersection of technology, strategy, and negotiation in digital advertising. Rather than relying solely on Google’s automated systems, skilled media buyers actively choose where their ads appear—whether it’s a high-traffic news site, a niche YouTube channel, or a curated app environment. At NPPR TEAM SHOP, we detail how to assess inventory value, use placement exclusions wisely, and balance brand safety with performance.