The website is delcards.co.nz — a luxury handmade greeting card business based in New Zealand, run by Del, a maker with 20+ years of experience in paper craft. The brand occupies a premium niche: milestone greeting cards (70th birthdays, weddings, anniversaries, significant moments) for quality-sensitive buyers who want something genuinely special, not a generic store card. Key differentiators include being entirely handmade in New Zealand, a range of cards in Te Reo Māori. The goal of this campaign is to improve Google rankings in New Zealand for search terms such as: luxury greeting cards NZ, handmade greeting cards New Zealand, luxury birthday cards NZ, handmade cards Auckland, Te Reo Māori greeting cards, milestone birthday cards NZ, wedding cards New Zealand handmade, and anniversary cards NZ. Preferred anchor text should feel natural and reflect the brand's positioning — words like luxury, handmade, New Zealand-made, milestone, and Auckland are on-brand. Backlinks should come from relevant, quality sources such as NZ lifestyle blogs, gift guides, wedding and events sites, stationery or craft communities, and NZ small business directories. The Instagram handle is @delcardsnz for reference. Please avoid low-quality directories or any links that would conflict with the premium brand positioning. 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